Liz Lopez

Marketing and PR Generalist

About Me

Far  and away the best prize that life has to offer is the chance to work hard at work worth doing.

Liz Lopez is a marketing and PR professional based in San Francisco Bay Area. Her academic foundation and work experiences have prepared her for the fast-paced life in Silicon Valley.

Liz has been shaping her career path to become a jack-of-all-trades marcom professional. Her specific skills include B2B/B2C communications, corporate messaging, market research, media relations, and advertising.

Outside of the office, Liz loves to hike, camp, rock climb, and take care of her two cats Miswa and Indy.

 

Work History

Professional Bio

Experienced marketing generalist, with a focus on marketing, public relations, and project management. Strong communication skills demonstrated by balancing multiple projects across different departments, with major successes in streamlining new processes and documenting internal procedures to maximize both client and interdepartmental satisfaction. Skills include media relations, market research and analysis, media training, and B2B / B2C communication.

vscpr-logo

VSCpr

  • Account Executive: 5/2013 – Present

    • Manage PR campaigns for clients across venture capital, fashion, mobile commerce, and adtech industries, with a focus on business/tech outlets
    • Draft and execute PR plans, launch initiatives, thought leadership bylines, and press releases
    • Recent placements and accomplishments include Bloomberg West, Fortune, Los Angeles Times, International Business Times, Financial Times, TechCrunch, and VentureBeat
    • Submit clients for corporate recognition opportunities (awards, conferences, guest editorials, speaker spots, etc.)
Curse_Logo

Curse, Inc.

  • Sales Project Manager 8/2012 – 2/2013

    • Managed execution of advertising projects – $900,000+ in sales ad campaigns Q4 2012
    • Created and maintained 25 custom advertising packages, case studies and sales product presentations
    • Supported sales team needs for building creative RFPs by providing audience data, design mockups, custom advertising solutions, and out of the box ideas – 20+ campaigns in Q42012
    • Identify and report on sales opportunities on current and upcoming Curse products

    Sales Marketing Coordinator 8/2011 – 8/2012

    • Created and documented 50 custom sales products, including sponsorship programs, one-sheets, performance metrics, and more.
    • Executed 7 global audience surveys on consumer behavior, especially in the gaming and computer retail space
    • Standardized the look of sales collateral for client-facing material
    • Coordinated marketing materials for sales events, including industry events, executive meetings, and client gifts
    • Create content used by sales to generate new business, education clients on new products, and showcase site metrics
OLKBXoR

Department of Defense

Social Media Liaison  06/2010 – 12/2010
Office of the Assistant Secretary of Defense – Public Affairs

  • Promote the Defense Department’s “open government” policies through public outreach events and digital forums (ex: TED conference, Reddit.com)
  • Created and modified content for the DoD’s “Social Media Hub,” including policy guides and “how-to” guides for servicemembers using internet-based capabilities
  • Created websites for the Community Relations/Public Outreach teams of the OSD
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UC Irvine

Research Assistant  01/2011 – 06/2011

Conducting research for Professor David Meyer, Sociology. Data analysis for a forthcoming book on the correlation between the growth of the military complex and the expansion of social welfare programs in the United States.

Independent Researcher  06/2009 – 06/2010

Conducted a university-funded research thesis through UC Irvine’s UROP. Titled, “A Whisper to a Roar: Social Media and 21st Century Revolutions,” the thesis paper and presentation focused on the use of technology in democratic uprisings and regime changes in Eastern Europe between 2000 and 2009, analyzed on a local level (relationships between citizens and post-Soviet regimes) and a global level (technology’s growing role in international foreign policy).

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